Wednesday, February 27, 2013

The Next Big Thing

Well it's hard for me to keep a secret, so I might as well stop trying and go ahead and bust it out.  Our newly revamped download store is almost ready!

The new store works on a very cool platform called Shopify, which is a popular e-commerce platform anyone can use to sell their products.  While they don't support downloading music, we've been able to accomodate our online sonic needs thanks to the amazing developers who built our first store, Tekked.  Tekked is a New York based development company that has created something called Audio Salad, which is a content management system for selling downloadable music.

The new store is a lot different from the old one.  The biggest change from last year is that when the store opens, our music will be available worldwide.  Last year we painfully sat by and received email after email from hopeful yogis all over the world asking why they couldn't purchase music from us.  This was unfortunately a limitation put on us by our then distributors, but since moving away from those kinds of deals we've been able to remove the boundaries and open our doors to everyone.

We've also simplified browsing a lot.  Rather than have a ton of music genres to peruse through, we've decided to use our amazingly talented DJ's to hand-pick albums for recommendation.  Aside from that and some featured areas for yoga related styles like chanting, we wanted to come out of the box with a spacious approach and see what arises.  What we're really looking for is feedback from our beloved community on ways they'd like to browse.  Ideas that we haven't thought of so that we can shape the shopping experience to be something truly fun, time saving, intuitive and unique to Yogi Tunes.

Also, we have a lot of amazing new music that's come our way lately and we very much look forward to growing our catalog by continuing to discover and select music that we feel resonates with our beloved community.  That being said, if there's anything out there we don't have that you think we might like, please feel free to let us know.

Finally, we need beta testers to shop in the store before we release it to the general public, so if you have a hankering for buying some music from us and wanna get in before the red ribbon is cut please fill out our beta test form!

Stay tuned for more about the store launch date!

Namaste to all :)

Alex King-Harris (aka Rara Avis)

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